SEO content brief generator: a complete brief from one keyword
Type a keyword. The tool reads what Google shows today for that search, the top results, the questions people ask, the related searches, and gives you a brief: title, intent, audience, angle, outline, questions to answer, terms to use, meta description.
Nothing is made up: every element comes from the results page of the country you pick. The brief also reaches you by email, ready to hand to your writer as is.
Adrien Asselineau
SEO consultant for eleven years, publisher of Suiko
How I use it, and why
A brief is what I hand a writer before they write a line. For years I did it by hand: open the ten top results, note what they cover, collect the questions people ask, derive an outline. An hour per brief, sometimes two. This tool does the same reading of Google in twenty seconds.
What it does not do: decide. The suggested outline is a starting point, not an order. I read it again, remove what does not fit the client’s angle, add what I know about the topic and Google does not show. A brief reviewed for ten minutes beats a perfect brief nobody read.
Why a free tool: because the brief is the step everyone skips and the one that costs most when it is missing, in back-and-forth and texts to redo. If you want it prepared for every piece of content, then a score guiding the writer while writing, that is what Suiko does.
What the tool reads, and what it does not do
A real results page
The tool loads the Google page for the country you pick: the ten top results with their title and snippet, the “People also ask” questions, the related searches, and whether an AI Overview is shown.
A brief, not an article
An AI shapes what Google shows: intent, audience, angle, outline, questions, terms, meta description. It does not write the article, it looks nowhere else, it makes up no figure and no fact.
A starting point
The brief reflects what ranks today. What you know about the topic and Google does not show is yours to add. In Suiko, the brief is then tied to the score that guides the writer.
No cookie, no tracker: your email goes to my inbox and nowhere else.
The SEO brief in eight questions
What I get asked most often about briefs, plus the questions people ask Google about them.
What is an SEO brief?
It is the document you give a writer before they write: the target keyword, what the person typing it wants to know, who the text is for, the outline, the questions to answer, the terms to use, the title and the meta description. A good brief fits on one page and prevents most review back-and-forth.
Why write a brief before writing?
Because a text you redo costs more than a text you frame. Without a brief, the writer guesses the intent, picks an outline, and the review discovers they answered a different question from the one people ask. With a brief, disagreements are settled before the first line, on one page, in ten minutes.
Where do the elements of the brief come from?
From the Google results page of the country you pick, loaded at the time of the request: the ten top results (title and snippet), the “People also ask” questions, the related searches, and whether an AI Overview is present. An AI shapes these elements. It looks nowhere else and makes nothing up: if Google does not show a piece of information, it is not in the brief.
How do I choose the keyword to type?
Type what your customers would type, in lowercase, without typos: “is the japan rail pass worth it” rather than “japan”. A keyword that is too broad gives a brief that is too broad. If you hesitate between two wordings, do both: you have two briefs a day.
Is the brief enough to rank well?
No, and be wary of anyone who promises that. The brief says what the page must cover to answer the search as well as the top results do. Ranking then depends on the quality of the text, freshness, the site’s reputation and its links. What the brief prevents is going off-topic, the first cause of pages that never take off.
And to be cited in Google’s AI Overview?
When Google shows an AI Overview for the search, the brief flags it. Cited pages have one thing in common: they answer the question in the first lines, in simple sentences, with dated facts. The brief’s outline puts the answer first for that reason. To check who is cited today, the AI Overview checker is next door.
How long should the text be?
The brief gives no word count, on purpose: it does not read the pages’ content, only their title and snippet. The right length is the one that covers the outline without padding. In Suiko, the content score compares your text with the length of the top results, read in full.
Why the tool rather than a prompt in ChatGPT?
A general assistant writes a brief from what it knows, and it knows many wrong or outdated things about your topic. Here, the AI only sees today’s Google results page for the country you pick: what people really ask and what Google puts forward. Less brilliant, more accurate. And you keep a dated record by email.